Daniel Zipser is the Senior Partner of McKinsey & Company.
He began his McKinsey career in the Frankfurt Office in 2001 and transferred to the Shanghai office in 2007. He led the Sales & Marketing Practice in Greater China between 2010 and 2015 before assuming leadership of the firm’s consumer and retail work in Greater China and across Asia since 2020. Daniel works with a broad set of consumer companies spanning beauty, apparel, fashion and luxury, food and beverages, and automotive. His primary focus is sales and marketing, but his client work often spans broader, more holistic topics including digital, organization and operating-model design, and operations.