Fabienne Pellegrin

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Fabienne Pellegrin is a partner at LBB Asia, a Brand Management firm founded 10 years ago with offices in Shanghai and Hong Kong.


LBB Asia enables brands to accelerate their market entry or existing business in China with an operational team on the ground.  

From strategy to execution, LBB supports brands on their China roadmap every step of the way. 
Fabienne has worked over 20 years in Asia/China; she specialises in ecommerce & digital in China.  

Before joining LBB Asia, she was the Ecommerce Country Manager – Greater China for Tod’s Group and the Head of Digital & Ecommerce Asia for Salvatore Ferragamo.