Ms. Hong Zheng PhD, Founder of GREENEXT and Adventi Communication.
Earned her PhD of Urban and Environmental Science at the University of Tokyo, and was lecturer and researcher at l'École des Mines de Paris with over 10 years' educational and professional experience in environmental protection. In 1995, she participated in the first edition of Sustainable Development Forum held in Switzerland as a representative of the University of Tokyo.
She founded Adventi Communication in 2004, helping many luxury and premium brands develop marketing strategies in China.
In 2020, she created GREENEXT, an integrated online and offline platform dedicated to sustainable fashion and lifestyle.