Jasmine Zhu

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Jasmine Zhu is the Founder and CEO of Expanter and China & I Brand Management.


A luxury management professional and Chinese entrepreneur with 10 years' experience spans from luxury retail, management consulting to entrepreneurship. She founded a brand management company specialized in China expansion (China & I) and a B2B digital platform start-up (Expanter). Jasmine started her career with LVMH and worked with luxury brands such as Dior, Hublot, Chopard, Mercedes-Benz, and served global clients from start-ups to SMEs in various industries. She focuses on international brand management, business expansion and digital transformation. Jasmine is a graduate of University of Sydney with a Master's degree in marketing and international business.