Matthieu David-Experton is the CEO of Daxue consulting.
A strategic research firm based in Beijing, Shanghai, Hong Kong, Seoul and Paris. Matthieu holds a master's degree from Essec Business school and an MBA from Peking University.
For 10 years, since 2012, daxue consulting has served more than 400 clients with strategic research to support their growth and marketing efforts in China. From market entry strategies to positioning, market sizing research, market opportunities assessment, IP collaboration and tribes analysis, daxue is especially strong in the cosmetics, fashion, luxury and spirits segments.