Alexis Bonhomme

Alexis Bonhomme

Alexis Bonhomme is Vice President Greater China and Asia Pacific at Farfetch, responsible for the company’s commercial growth in the region.

 

Prior to Farfetch, Alexis joined the joint venture between Groupon and Tencent in 2011 where he acted as General Manager in charge of Premium brands, handling brands cooperation among Groupon China 40+ cities. Moving in 2013 to an entrepreneurial journey, Alexis founded CuriosityChina, helping luxury brands to reach and manage their Chinese customers via integrated marketing and Social CRM/Commerce solutions. Alexis established a business of 100 talents, that served as a bridge between high level digital services and technology, working with over hundred international brands from Fashion, lifestyle, Watches & Jewelry and retail industries.

Following the acquisition of CuriosityChina by Farfetch in 2018, Alexis is now leading Farfetch growth efforts in the China and Apac region and the expansion of Farfetch facing the global Chinese luxury consumer. Alexis is based in Shanghai.