Veronica Wong

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Veronica is a partner with OC&C Strategy Consultants, which is an international strategy consulting firm. She is dialling in from Beijing today.


Based in Greater China throughout her 12-year career, Veronica has developed deep knowledge and insights about  the China retail market and the Chinese consumers, advising a broad range of clients, across the retail sector, with a particular focus on luxury, fashion and beauty, on their China / Asia growth strategies, especially around consumer proposition development, customer journey, digital strategy, etc. She’s also been serving local and international digital companies on their growth strategies.


Veronica regularly leads market and consumers studies in China, publishing a series of IPs including the recent ones on Gen Z consumers, Post-Covid Consumer Trends, Luxury E-commerce, 2nd hand Luxury Market, etc.