PROGRAMME

2:00pm

Opening remarks

Master of Ceremony: Divia Harilela (Editor and Founder, The D'Vine)

with

Alain Li (Regional Chief Executive, APAC, Richemont)

Alexis Bonhomme (VP, Greater China and APAC, Farfetch)

SETTING THE SCENE

2:10pm

Future outlook for China’s luxury market

Speaker: Bruno Lannes (Senior Partner, Bain & Company)

In this opening keynote, we will look back at China's luxury market performance in 2020 and identify the key trends that will shape the next 5 years: repatriation, Hainan, millenials and Gen Z, and digitalisation.

2:35pm

The future of luxury

Speaker: Erwan Rambourg (Author of Future Luxe: What's Ahead for the Business of Luxury)

The luxury and retail industry has been constantly reinventing itself last year, adapting to the disruptions and challenges. Entering 2021, the global luxury market starts to recover and surge as all eyes are on the growth of online retail, the booming marketing, and the return of international travels.

In this session, we will look at how brands and retailers tackled the disruptions last year with innovation, the new strategies, and what is next for the luxury market.

GAME-CHANGERS: NEW RETAIL'S NEW AGENDA

2:50pm

Curating superior customer experience: Measurable digital engagements and connections

Speakers:

Kim Leitzes (Managing Director, APAC, Launchmetrics)

Thibault Villet (President, APAC, Tory Burch)

Jean-Laurent Vilon (Managing Director, APAC, Mazarine)

with moderator Yvon Le Renard (Partner and Managing Director, Clever Age Asia)

China has been the forerunners of innovative digital marketing, disruptive e-commerce, and online-to-offline (O2O) commerce. Accelerated by the new shopping behaviour, the luxury and retail market in China has seen the most exceptional and premium customer experience which dynamically drives brand loyalty and growth in revenue.

While going digital in China is vital for luxury brands and retailers, what are the latest evolutions, trends and risks, and will this eventually transcend brick and mortar?

3:30pm

Gen Z: A quick peek at China’s next generation of consumers

Speaker: Xiaolei Gu (Innovation Director, FABERNOVEL Asia)

Because of China’s rapid economic growth and steady recovery from COVID, Chinese consumers have become the top TAs for the luxury industry. In this presentation, Xiaolei will discuss the mindset and purchasing habits of Gen Z, the next dominant consumer group. Besides talking about the cultural and economic environment that shapes Gen Z’s behavior, she will also present examples of how luxury brands can tap into and impress this particular group.

3:50pm

Sustainability in the luxury world: Where are we today?

Speaker: Michael Beutler (Director of Sustainability Operations, Kering)

with moderator Maxime Pruvost (Founder and Managing Director, BEE Retail)

MARKETS ON THE MOVE

4:15pm

Leveraging retail technologies to create omnichannel alliances

Speakers:

Alexis Bonhomme (VP, Greater China and APAC, Farfetch)

Wendy Chan (Senior VP, Digital, LVMH Asia Pacific)

4:40pm

Building bigger markets: Hong Kong, Greater Bay Area and Hainan

Speakers:

Stephen Phillips (Director-General of Investment Promotion, Invest Hong Kong)

Frederic Winckler (Executive VP, Chief Creative and Brand Officer, Melco Resorts & Entertainment)

with moderator Rebecca Silli (Partner, Tiang & Partners)

5:20pm

Hainan - The lighthouse of travel retail

Speaker: Martin Moodie (Founder and Chairman, The Moodie Davitt Report)

With a focus on the extraordinary rise of the offshore duty free sector in Hainan since the concept was created in 2011, this session will give particular emphasis to the impact of the enhanced duty free shopping policy introduced in July 2020, the subsequent liberalisation of allowances and Hainan’s integral role to the Chinese government’s determination to maximised domestic consumption and repatriate spending by Chinese travellers abroad.

WRAP-UP

5:50pm

Closing remarks

Master of Ceremony: Divia Harilela (Editor and Founder, The D'Vine)

with

Sophie Leconte (Executive Director, French Chamber in Hong Kong)

© 2021 Luxury Symposium by the French Chamber in Hong Kong