PROGRAMME

2:00pm

Opening remarks

Master of Ceremony: Divia Harilela (Editor and Founder, The D'Vine)

with

Alain Li (Regional Chief Executive, APAC, Richemont)

Alexis Bonhomme (VP, Greater China and APAC, Farfetch)

SETTING THE SCENE

2:10pm

Future outlook for China’s luxury market

Speaker: Bruno Lannes (Senior Partner, Bain & Company)

In this opening keynote, we will look back at China's luxury market performance in 2020 and identify the key trends that will shape the next 5 years: repatriation, Hainan, millenials and Gen Z, and digitalisation.

2:35pm

The future of luxury

Speaker: Erwan Rambourg (Author of Future Luxe: What's Ahead for the Business of Luxury)

The luxury and retail industry has been constantly reinventing itself last year, adapting to the disruptions and challenges. Entering 2021, the global luxury market starts to recover and surge as all eyes are on the growth of online retail, the booming marketing, and the return of international travels.

In this session, we will look at how brands and retailers tackled the disruptions last year with innovation, the new strategies, and what is next for the luxury market.

GAME-CHANGERS: NEW RETAIL'S NEW AGENDA

2:50pm

Curating superior customer experience: Measurable digital engagements and connections

Speakers:

Kim Leitzes (Managing Director, APAC, Launchmetrics)

Thibault Villet (President, APAC, Tory Burch)

Jean-Laurent Vilon (Managing Director, APAC, Mazarine)

with moderator Yvon Le Renard (Partner and Managing Director, Clever Age Asia)

China has been the forerunners of innovative digital marketing, disruptive e-commerce, and online-to-offline (O2O) commerce. Accelerated by the new shopping behaviour, the luxury and retail market in China has seen the most exceptional and premium customer experience which dynamically drives brand loyalty and growth in revenue.

While going digital in China is vital for luxury brands and retailers, what are the latest evolutions, trends and risks, and will this eventually transcend brick and mortar?

3:35pm

Gen Z: A quick peek at China’s next generation of consumers

Speaker: Xiaolei Gu (Innovation Director, FABERNOVEL Asia)

Because of China’s rapid economic growth and steady recovery from COVID, Chinese consumers have become the top TAs for the luxury industry. In this presentation, Xiaolei will discuss the mindset and purchasing habits of Gen Z, the next dominant consumer group. Besides talking about the cultural and economic environment that shapes Gen Z’s behavior, she will also present examples of how luxury brands can tap into and impress this particular group.

4:00pm

Sustainability in the luxury world: Where are we today?

Speaker: Michael Beutler (Director of Sustainability Operations, Kering)

with moderator Maxime Pruvost (Founder and Managing Director, BEE Retail)

The role of sustainability in the luxury sector has been gathering momentum. But how do brands make practical and measurable changes? In a world of complex supply chains and shifting consumer expectations, the stakes are high for luxury brands to deliver on their promises for a more sustainable industry.

More than a simple trend, we’re seeing a full reshaping of business models for the better. In this period of intense transformation, sustainability is no longer a choice.

MARKETS ON THE MOVE

4:30pm

O2O and a customer-centric approach: Where retailers and brands align

Speakers:

Alexis Bonhomme (VP, Greater China and APAC, Farfetch)

Wendy Chan (Senior VP, Digital, LVMH Asia Pacific)

Engaging with Chinese luxury consumers requires an omnichannel expertise unlike any other market. In a highly competitive and evolving landscape, retailers and brands must put customer experience at the heart of their approach across online touchpoints and physical outlets.

4:50pm

Building bigger markets: Hong Kong, Greater Bay Area and Hainan

Speakers:

Virginie Martignac (Global Travel Retail Director, Cartier)

Stephen Phillips (Director-General of Investment Promotion, Invest Hong Kong)

Frederic Winckler (Executive VP, Chief Creative and Brand Officer, Melco Resorts & Entertainment)

with moderator Rebecca Silli (Partner, Tiang & Partners)

The Greater Bay Area promises a lot, but what about its luxury market? Hainan, too, has caught the headlines recently as the Chinese government looks to position the island as a retail destination for domestic consumption on a mammoth scale.

But what initiatives are actually being put in place? And more importantly, how does increasing competition from Macau and Hainan accelerate change and innovation in retail in Hong Kong?

5:30pm

Hainan: The lighthouse of travel retail

Speaker: Martin Moodie (Founder and Chairman, The Moodie Davitt Report)

With a focus on the extraordinary rise of the offshore duty free sector in Hainan since the concept was created in 2011, this session will give particular emphasis to the impact of the enhanced duty free shopping policy introduced in July 2020, the subsequent liberalisation of allowances and Hainan’s integral role to the Chinese government’s determination to maximised domestic consumption and repatriate spending by Chinese travellers abroad.

WRAP-UP

5:55pm

Closing remarks

Master of Ceremony: Divia Harilela (Editor and Founder, The D'Vine)

with

Sophie Leconte (Executive Director, French Chamber in Hong Kong)